Parking facilities are not merely temporary storage facilities for automobiles. They are also the interface or transition between the vehicular and pedestrian experience.
These modal intersections can be much more than utilitarian connection points. Consider train stations, which we associate with spectacular building forms and public areas. Union Station in Washington, D.C. and Grand Central Station in New York City come to mind as traditional examples. These environments are much more than simple transportation connection points; they have a special energy and excitement. In them, we transition from one point to another and there is a certain excitement related to movement, exploring new environments, the anticipation of a specific event, and the unknowns of a new place. All of these elements combine to create a special vitality. These places can capture and enhance the positive and magical elements that go along with being in the mode of journeying.
There are also many examples of how poorly-designed or maintained transitional places can lead to feelings of uncertainty, trepidation, and even fear. These types of experiences can have a dramatic effect on the overall experience, even if the final destination met all expectations.
Parking facilities are probably the most numerous and undervalued modal intersection points in the world. We should take a fresh look our facilities and how the experiences we generate have a direct bearing on businesses and functions that depend on us as their customer gateways.
Take a critical look at your parking facilities and re-imagine them as community gateways, designed to meet the special needs of sojourners transitioning from one mode of travel to another. The more we take on the ownership of our limited but critical segment of the journey, the more we enhance our value to our customers and our communities.
How are you enhancing your facility as a community gateway?