It is with many thanks to the 11 members of the working group behind the recently conducted ACI-NA/IPI Parking Survey [PDF], conducted by the Airports Council International-North America (ACI-NA), LeighFisher, and the International Parking Institute (IPI) that I share these perspectives. I wish to thank everyone involved for their contributions. I also wish to thank Peter Mandle of LeighFisher and his team for compiling and presenting the survey in a form that is easy to understand and covers the important points, and ACI-NA for their partnership.
We learned some important lessons over and above the value of the information gathered:
- Streamlined. It is possible to streamline a survey document. It can be short enough that operators will complete it and yet gather the information necessary. This was accomplished by holding fast to our goal of only gathering the level of detail of interest to our audience – both the IPI and ACI-NA members.
- Repeatable. A well-crafted survey that earns a good response is likely to remain unchanged for the next survey. This means the information gathered can be compared from one survey to the next to observe trends and movement in this industry. This makes the information even more valuable.
- Collaborative. Collaboration between like-minded trade groups avoids duplicating efforts, reduces costs, and makes the most of committee members’ time.
- Cost-effective. This type of survey work can be accomplished with current technology. We did not need to spend the expense (time and dollars) to meet face-to-face to accomplish this task.
As a member of IPI’s Board of Directors, I can share with you that IPI has made a concerted effort to collaborate on transportation-related projects with a number of trade groups where greater awareness about parking is a boon to both sets of memberships. These initiatives are proving to be very rewarding. The airport survey is just one example.
I hope you’ll download the report and learn more about airport parking — you may be surprised by what you find!