Step Into [Parking] Poetry

In an earlier blog post I talked about our bread crumb approach to partnering with creative people and organizations in our community. Our downtown parking garage display, Step into Poetry, provides a specific example of how simple the process can be for parking professionals.

This project was the result of a passing hallway conversation with an employee who is also a poet. I asked her if she knew any poets that would be interested in having their work displayed in a parking garage. The response was amazing. Within days, I received an email from the local chapter of the Oregon Poetry Association and scheduled a walk through a garage. I expected two or three people to attend, but was surprised by about 12 local writers! We toured the garage, coffee in hand. The poets formed three committees and presented me with three options to add poetry to the garage.

We picked an easy project to complete: panels in the stairs. From there, we moved to the design and poetry submission phases. I asked for help from another department’s graphic artist for the design layout, which incorporated what we learned from Todd Pierce’s “What’s Your Brand?” IPI webinar. The poets asked for submissions and permissions from their membership, and we worked together to select seven poems and a featured poem by Oregon’s Poet Laureate.

The Step into Poetry project is a success. It incorporates art into parking, reinvests parking funds where they are collected, supports local arts and the development of artists in our community, and reinforces the creative, distinctive culture of downtown. We have visitors who park in the garage just to take the stairs! Graffiti and vandalism have dropped to zero in this staircase since installation, and we enjoy many kudos from the community.

How do we build upon this success? We keep writing of course! In September, we will install “Step into Prose” panels that display flash fiction from local writers. We are tying the flash fiction to the city’s 150th birthday party by gathering submissions that look back over our past 150 years as well as looking forward 150 years.

All this took was asking a simple question.

Do you think this program might work in your community? Why or why not? Comment below.

About Jeff Petry

Jeff Petry manages the City of Eugene’s on-street and off-street parking system. He serves on the IPI Advisory Council and the Sustainability Committee.

Comments

  1. Charlie Youakim says:

    Nice idea, Jeff. It’s always nice to see someone going above and beyond to improve their community.

  2. Helen Sullivan says:

    What a wonderful way to make a parking facility come alive, contribute to community, support the arts, and change perceptions about parking. Bravo!

  3. Jeff Petry says:

    Thanks Charlie and Helen! Parking allows me to be creative. And, luckily there are even more creative members in our communities that can do great things if given the opportunity!

  4. tyler says:

    What an excellent idea. Very interesting!

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