A Day in the Life of a Parking Professional

What are all the day-to-day tasks involved in being a parking professional?

That’s what we are trying to ascertain with the IPI Parking Job Analysis Survey, which you may have received this week.

This isn’t just another survey–the Job Analysis Survey is particularly important to all of us because it will help us develop a real-world profile of the tasks and responsibilities of parking professionals. That profile will help us better explain the scope of work of our profession to others, and help guide us in developing on-the-mark training and professional development programs within our own ranks.

The difficulty in doing a Job Analysis Survey can be that you really need an extraordinary number of respondents in order for the survey to be truly representative, truly valid. In this day of overburdening emails, too much information, and time constraints, how do you break through the clutter and convince people to take 15 minutes to complete one?

I risked seeming like a wild and crazy optimist when I told our talented and very experienced Job Analysis project consultant, Kate Windom, that I believed our members would surprise her with their response. (Not to brag, but I’m the envy of other association executives when I boast that IPI members in the hundreds fill out our annual call for volunteers.) I knew (hoped!) that I could count on our enthusiastic, thoughtful, and always generous members who were sure to take just 15 minutes to share their thoughts.

Even I was wowed by the response we received to just our first email requesting survey participation. Kate says she’s absolutely never seen anything like it! The response was beyond our wildest dreams!

We still need more. So if you haven’t yet seen an email about the Job Analysis Survey in your mailbox, on IPIs Facebook page, or through the IPI LinkedIn group, please send an email to ipi@parking.org and ask for a link to the survey. Just write “Job Analysis” in the subject line. You don’t have to be an IPI member to participate. It takes just 15 minutes (every one is a gift to us and to the industry) and you could win an iPad Mini just for responding.

The survey is important in our quest to advance the parking profession and your input is vital.

About Shawn Conrad, CAE

Shawn Conrad, CAE, is executive director of the International Parking Institute.

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