If you are a municipal parking manager, you know how daunting it can seem to roll out policy, procedure, or rate changes. No one wants to be the bearer of bad news. These changes aren’t necessarily bad news, however, and you shouldn’t treat them that way. Many municipalities and public organizations don’t have strategies to explain change, and communication is essential to the success of any parking planning initiative.
Here are five tips for assuring a successful roll-out:
- Build support first. Policy and procedure changes are made for a reason. Prior to publicly rolling them out, explain them and their benefits to key stakeholders. Listen to—and answer—any concerns they have and ask for their support.
- Create a plan to inform the public of the change. This will likely include writing and distributing a news release announcing the change, as well as assembling materials that explain the anticipated benefits. If possible, brief the media before the changes are announced so they are fully informed when they write their stories. Keep in touch with reporters who are covering the story and make yourself available to answer questions and concerns.
- Anticipate who won’t support the changes and why. You’ll have a general sense of what kinds of questions and concerns people will have. Have answers ready before you announce changes.
- Don’t be afraid of opposition. You will never please everyone. Most people, by nature, don’t like change. Assume you will have to win over the community and that it might not happen overnight. Recognize that opponents may have legitimate concerns that could help to refine and improve the new policy.
- Trust yourself and your decision. Policy and procedure changes don’t just happen. They are the result of careful consideration and your knowledge of how parking affects the community. Trust that you made the right decision. If you communicate why and how the decision was made, chances are your community will agree.