I’ve heard a lot of questions lately about the evolution of parking. I started thinking and researching and found that, well, we have come a long way. I recently gave a presentation about this evolution from horse and buggy to car, from wind-up meter to multi-space paystation, from parking hotel (yes, that existed) to mega-sustainable, community-friendly parking garage. My conclusion was that we have transcended evolution and merged quite nicely into revolution. One of the reasons for this revolution is that our customers now have the world in their pockets.
With the rapid rise of cell phone ownership in the U.S., it’s only a matter of time before we see a massive shift in how our users interact with and pay for parking in our communities. According to research by the Pew Research Center, 88 percent of Americans own cell phones. Even more important, 46 percent of Americans own smartphones and use those devices for more than phone calls; this trend is escalating quickly, with another estimated 10 percent bump anticipated by the end of this year.
With these statistics and the continued evolution of the cell phone, is it any surprise that pay-by-cell payment options are popping up in communities everywhere? Pay-by-cell is not a new concept, but its acceptance is at an all-time high.
Consider the benefits:
- User pays capital and maintenance costs.
- User only pays for the time that they park.
- User can receive notifications before they go over time.
- Implementation is low cost (sometimes no cost) to the city.
- Integration of smartphone applications allows for wayfinding, payment, management, enforcement, and communications, all through the user’s smartphone.
Even though that 12 percent of non-cell phone users represents approximately 30 million people, we are getting closer to a society that is plugged in and tuned in through their cell phones. The parking industry is poised and ready to capitalize on this evolution of American society. So, reach in your pocket, grab your smartphone, and join the revolution!