“Extra, extra, read all about it,” was the cry of newsboys on the street hawking special editions of newspapers to passers-by back when that was the main way we got our news. The media, in all its forms, is still one of the best ways to get the word out.
Each year, we leverage the IPI Conference & Expo as an opportunity to remind the media that there is a great deal that is newsworthy about the parking industry. IPI’s Parking Matters® program is focused at the conference and year-round on generically promoting the parking industry and the value of parking expertise in the early planning stages of projects.
Airing last night at 10 p.m. ET in 96 million US households was the first of a three-part series on the Travel Channel called “Extreme Parking.” If you were at the opening session of the IPI Conference & Expo in Fort Lauderdale last week, you previewed a rough cut of the third segment that focuses on the future of parking. This is a knock-your-socks-off, hats-off to the parking industry that you are going to love!
Casey Jones, CAPP, IPI immediate past chair and spokesperson extraordinaire, is prominently featured and narrates large segments of the episode. John Schmid, chairman of the board of the Green Parking Council (now an affiliate of IPI), is also interviewed about Canopy Airport Parking, which was a 2012 IPI Awards of Excellence winner (see the July 2012 issue of The Parking Professional for more).
Another great success is the report, “Parking Industry Tries to Make Your Life Easier,” that aired this week on 600 National Public Radio (NPR) stations coast-to-coast. The story is the result of our invitation to Miami-based NPR reporter Kenny Malone and the Miami Herald. Malone devoted serious time to listening and learning. He came to the conference Monday, and came back for more, spending time in the Tuesday general session, walking the Expo hall floor, and interviewing quite a few IPI members. He left our conference with a whole new view of our industry–a positive view. I hope you’ll take the time to listen to his story.
Reporter Angel Streeter, with the Fort Lauderdale Sun Sentinel also covered the conference with an article focused on technology and sustainability.
Chris Woodyard, blogging for USA Today’s Drive On, reported on the Emerging Trends in Parking Survey, which featured a section on the top cities identified by parking industry respondents as being among the most innovative and trend setting when it comes to parking. Read the blog here.
Post-conference media coverage is still rolling in, such as this piece that appeared in the Denver Tribune.
There was a time when nearly all media coverage about parking was negative. It’s “extra” gratifying to see the parking industry increasingly reported about in the positive light it so deserves.