Do you have a 2014 IKEA catalog on your kitchen counter (or in your recycling bin)? Does the photo on p. 30 look familiar? If it does (it’s the one you see in this post), you’re probably familiar with Park(ing) Day, which is a worldwide event that encourages the temporary transformation of parking spaces into gathering places.
IKEA took it one step farther, posting this video illustrating their parking space transformation on their website. And as you probably know, Park(ing) Day and the parklet concept (turning parking spaces into gathering places on a more permanent basis) have caught the eye of the mainstream media and the public.
It’s also been embraced by parking professionals, who see it as a great public relations activity and way to reach out to their customers via something more positive than gate tickets and citations. For one day a year, they allow community residents and business owners to take over parking spaces, either by feeding the meter as they would to park or by applying for special permits, to construct everything from small parks to cafes to mini-golf courses to art exhibitions, all in the name of social interaction in the downtown area.
Park(ing) Day 2013 will happen on Sept. 20, and organizers say they expect record numbers of cities, towns, campuses, and community organizations to participate. Whether you like the idea or not, are you ready? You can read more about it in the August issue of The Parking Professional, which offers the perspective of parking professionals in several cities that have embraced it as a celebration, along with other thoughts from those on our Ask the Experts panel. And you can see it in this year’s IKEA catalog and on their website, which strikes me as something of a milestone: the parking spot as trendy attribute.
What do you think about Park(ing) Day? Will you participate this year (visit parkingday.org to register)? Let us know in the comments.