Mark Zuckerberg sent me a check the other day, enclosed in a thank-you card that read, “Thanks for your data. Here’s our royalty payment for its use. Keep up the good work. BTW, I’m wearing an Edward Snowden mask to this year’s FB company Halloween party. Bwaahaahaa.”
Then I awoke and realized it was all a dream. Nobody’s paying me for access to my personal information. Darn.
It was still early, so I went back to sleep.
Then Julian Assange texted me. His message read: “We believe everyone has a right to free parking. So, we’ve started a website called WikiLots, which will locate and aggregate your vehicle’s parked location 24/7, using data already being broadcast by your vehicle and augmented by fixed and mobile cameras (typically plate-reader-equipped police cars). WikiLots will set the world free, free, free…”
Then I awoke and realized it was all a nightmare. Nobody cares or tracks where I drive or park, do they? Nah.
In real life, I read this recent article in the Wall Street Journal (When Your Car Is Spying on You) in which Holman W. Jenkins, Jr., observes that Nissan plans to have affordable driverless vehicles on the market in 2020. Those vehicles, he says, will automatically share a lot of data about us.
“Nothing is stopping private operators from creating databases of plate numbers, faces, and identities — cross referenced by matching photos you and others post online on your Facebook profiles and elsewhere. These will be indexed by place of residence. Stores will know who you are the minute their cameras catch your plate arriving in their parking lots.”
That means a row full of occupied parking spaces is basically just data on a stick. It’s a yummy treat for any entity — corporate or government — with a sweet tooth for information about who we are, what we do, where we go and what we like.
What role should parking play as this new era of über-data dawns? Is the parking profession meant to promote its benefits or defend users against its excesses? Are parking pros destined to be proactive participants or passive bystanders in this trend?
It’s still early. Sleep is so tempting — yet suddenly so elusive.