Taking the People out of Parking

Dave Feehan

A recent report on the CBS program “60 Minutes” featured robots and, among other things, suggested that our jobless recovery was in large part due to companies buying robots to take the place of human workers. Robots were shown building cars, moving stock around warehouses, dispensing boarding passes, and vacuuming floors. Some robots were hardware, while others were software.

As I pulled out of a parking garage in Pittsburgh after the broadcast, I couldn’t help but think how things have changed in the parking industry. An automated ticket spitter greeted me when I arrived. Another machine allowed me to pay for my parking without any human intervention. The old ticket window where an attendant used to sit was closed. A third robot accepted my paid ticket and opened the gate for me.

Many of my colleagues in the parking business are fond of calling it a people business, because the cars we park are driven by people. But as I noted in an earlier blog post, California and several other states are now passing legislation allowing driverless vehicles to operate on public roads. Google, Audi, Toyota, and other companies have invested millions in new technologies to develop driverless vehicles and systems.

We can expect that many routine maintenance and safety tasks in parking facilities may soon be done without much aid of humans. Are we really in the people business? It’s possible to imagine driverless cars parking in automated garages, having batteries charged, and repairs made without any human intervention in just a few years. What implications do these trends have for the parking industry?

Parking and IoT: The Internet of Things

Helen Sullivan

IoT stands for the Internet of Things, and it’s been dubbed by many as the next stage in the evolution of the internet. The word “next” doesn’t seem quite right, though, because it appears to already be here. If IoT isn’t part of your vocabulary now, it will be.

The effects on transportation, urban mobility, and life as we know it is huge–certainly in ways beyond what my non-technical mind can grasp, but I know that many parking professionals and parking equipment suppliers and service providers are already at the cutting-edge.

The Internet of Things came up when IPI Executive Director Shawn Conrad and I were meeting last week with Laurens Eckelboom of Parkmobile, and David Cummins of Xerox, co-chairs of IPI’s new Smart Parking Alliance.  And, I recently discovered that the Consumer Electronics Show dubbed 2013 the Year of IoT, as reported in a guest blog post on Forbes.com by Robert Raskin, Founder of Living in Digital Times.

The “internet of everything” is the focus of a CISCO Systems, Inc. 60-second ad called Tomorrow Starts Here now airing in some television markets, and is explained in a Cisco YouTube video. An internet search will find no shortage of references to IoT!

As with any big idea or innovation, IoT is not without its challenges, as outlined in this Wired blog by Andrew Rose, which warns of potential privacy and security issues.

I’m very eager to hear your thoughts on the Internet of Things — and what you see as its  impact on parking now, and in the future.  When I speak with reporters about parking, I like to bring these ideas to life with real-world examples.

Transforming Transportation

paul_wessel

I spent a day and a half last week at “Transforming Transportation,” at the opulent headquarters of the World Bank in Washington, D.C., with hundreds of big thinkers from China, India, Russia, Latin America, and elsewhere. There was lots of excitement about ways sustainable transport can expand mobility while avoiding congestion, air pollution, and reliance on imported fuels. They also got it that Parking Matters®; as the mayor of Quito, Ecuador, pointed out, “If we keep current car ownership trends, we will have to park on the moon.”

German climate and transportation expert Daniel Bongart argued that “Parking pricing, congestion charging, license plate auctions are keys to financing sustainable transport.” We heard about solving the “last mile” problem for parkers and commuters in Hangzhou, China, with “The Biggest, Baddest Bike-Share in the World.” Now boasting 240,000 trips per day on more than 60,000 RFID-tracked bicycles, it is projected to grow to 175,000 bikes by 2020.

New York Mayor Michael Bloomberg, keynoting with World Bank President Jim Yong Kim, emphasized that transportation change can happen quickly at the city level where the streets–and parking–are controlled. He’s working with mayors of the world’s megacities to reduce carbon emissions and increase energy efficiency around the globe. Their C40 Cities Climate Leadership Group, recognized Park(ing) Day last year.

The event affirmed that people from across the globe are realizing Parking Matters®. The response to my supplementing the handouts on the official table with Green Parking Council and Green Garage Certification information was so strong that I had to keep replenishing the stack!  As the parking industry pulls together to help parking become part of the solution, the solution-seekers are realizing our contributions.

That’s a very good thing. The challenge is profound and upon us as World Bank President Kim compellingly explained, “If things go badly, by the time my three-year-old son is my age, the oceans will be 150 percent more acidic, coral reefs will be melted away, fisheries will be completely disturbed, and every single day, food fights and water fights will occur somewhere in the world. Working on transport is part of this moral responsibility we have to the cities of today, and to future generations.”

I Want To Be Like Lebron James

Wanda Brown

If there ever was a great example of the benefits of biking, it was printed in a recent South Florida Sun Sentinel newspaper story entitled, “Bike rides keep LeBron James in peak physical condition.” Basketball star James began with an occasional ride to practices but soon made the decision to bike in more often to morning shootarounds and games. There was a progressive decision to bike to events rather than drive his expensive car. Why would he choose such an unglamorous mode of transportation after having worked so hard to buy that car? The answer is durability. The added conditioning his body developed as a result of biking to practices and the games resulted in “logging 42 minutes in the most routine of games.”

I’m very interested in James’ decision to make the change from four wheels to two. Did the difference in his endurance prompt him to escalate his frequency of biking, or was it his increased performance? From my perspective as a parking professional, it’s important to understand the things that affect human behavior when implementing a sustainability program, especially in a health system environment. What makes a person choose biking over driving a luxury vehicle?

Many comments from those who participate in biking programs often say that biking results in clarity in critical thinking, increased energy to endure long work hours, and the ability to manage stress while maintaining a positive attitude. Like James has found, biking has some valuable outcomes that cannot be ignored. This is why our industry’s sustainability efforts are critical to the improved health of our parking professionals and our customers. What are you doing that helps you get through the day?

TRB and a Spot for Parking

Shawn Conrad

I have just returned from completing a marathon, but not the kind that involves sweating through 26 miles on foot. This week, the nation’s capital hosted the 92nd Annual Meeting of the Transportation Research Board (TRB).

The TRB is one of six major divisions of the National Research Council. Its mission is to provide leadership in transportation research and information exchange, conducted in a setting that is objective, interdisciplinary, and multimodal. From the moment I picked up my meeting materials until they closed the exhibits, I heard about a smorgasbord of transportation-related issues and what mobility will look like in the future. Great stuff!

The five-day program included almost 750 sessions and workshops on all aspects of transportation. With topics such as the Department of Transportation’s session on Map 21 Implementation (I will leave this discussion for a future post); Innovations in Statewide Multimodal Planning; Pedestrian Planning, Policy, and Demand Analysis; Nondestructive Hot-Mix Asphalt Testing; and Reducing Traffic by Increasing Passenger Ridership in Cars, Vans, and Transit, there was plenty of information for every transportation professional’s craving.

But what about parking? What about parking operations, management, technology, pricing, transportation demand management, sustainability, financing, or trends? Some of these things were discussed during the event, but let’s be honest: the only proper immersion on these issues happens at the 2013 IPI Conference in Fort Lauderdale, May 19-22. (That’s my plug, but seriously, as one IPI member said as we passed in the hallway at TRB, “Parking is covered at the IPI Conference.”)

That’s not to say that there weren’t very interesting sessions on parking-related topics, because there were. Topics such as parking’s role in congestion reduction, variable pricing, and managing parking at sporting events were addressed.

But possibly the biggest breakthrough discussion centered around parking occurred during the second day of TRB when Josh Kavanagh, CAPP, from the University of Washington made a strong and compelling argument on IPI’s behalf that TRB create a full-fledged parking committee. The interest for a parking committee is certainly at peak level and IPI leaders have offered TRB their time and expertise to making this committee tangible.

I will keep you updated on our progress.

Meanwhile, those in the parking profession should feel empowered about how vital and relevant parking is to transportation. Advancing the profession and increasing awareness for its importance is vital not just to us, but to the greater good.

I’d be interested in hearing your TRB experiences. Comment below or email me.

 

 

Your Operation: What Would Ramsay Say?

Doug Holmes

Enjoying the fruits of retirement here in Canada, I am watching a show on the Beeb (that is, the BBC, not Justin Bieber) called “Kitchen Nightmares,” in which a failing restaurant calls in a famous British (more specifically, Scottish) chef to review, diagnose, and treat its dying business.

There are a bunch of these types of shows. Gordon Ramsay is not alone, although he may have been the first of his ilk. Bar Rescue, Ink Rescue, and a whole raft of others follow the same procedure.

What does food have to do with parking? Actually, not a whole heck of a lot on first consideration. But a consultant is a consultant, regardless of the discipline. In that regard, parking and food are intrinsically related.

This is like boy meets girl, boy loses girl, girl finds boy, etc. On T.V., invariably, Chef Ramsay quickly diagnoses the problems of the failing restaurant. Even when the owners don’t know or refuse to recognize the problems they have created, Ramsay immediately sees their issues and creates a path to success. Like the Dog Whisperer, the chef/consultant tries to fix the owners, not the dogs. The twist, which occurs with every restaurant, is that the owners begin to blame Ramsay for their problems.

O.K., you’ve waited for it. Now the parking analogy applies. How often have you blamed a parking consultant for problems your parking operation is facing, or flat-out rejected suggestions because the consultant “just doesn’t understand”? Did you try to define the issues prior to engaging the consultant? Is your assessment of institutional issues accurate? Have you provided the consultant with all of the information pertinent to the issues? Are you fighting the implementation of your recommendations of your consultant? Are you hearing comments like, “We’ve always done it that way” from your staff?

When you call in a consultant or ask for a peer review, you need to realize that the expert may not see the situation the way that you do. He or she may–and probably will–recommend some changes to the way you’re doing business.

Food for thought.

Meet Your State and Regional Associations

Bridgette Brady

Allow me to introduce you to your State or Regional Associations. There are currently nineteen Parking and Transportation Associations representing professionals throughout the nation. Much like IPI, these associations’ mission is to advance the profession. In other words, the associations are bringing IPI home. One of the greater values an association provides is an annual conference. It is the hope that barriers to participating in these important learning and networking opportunities can be alleviated by bringing the event closer to the professional.

I’ve had the opportunity to attend or be part of planning several regional conferences and found the rewards to be countless. I’ve also found associations to be very innovative with conference programming. For example, the most recent conference I attended was hosted by the Southwest Parking Association (SWPA) this past October. Not unlike most associations, SWPA has recently set ambitious goals for increasing membership and level of service to members. The Board brainstormed on how they might achieve these goals and took a chance with a new conference format. The risks paid off for both vendors and attendees.

Some of the unique features included:

• All educational offerings were provided in a plenary format in the same room that meals were provided. Only one session was offered at a time.
• No vendor booths or tables. Instead each vendor had the opportunity to give a ten minute presentation “Power Pitch” to the entire audience during breakfast and lunch, attend the sessions and otherwise network freely during breaks and events.
• Held a “Swag Swap” at the very end of the conference and allowed vendors to take part. This helped to keep attendees engaged through the end of the conference.

For more information about your State and Regional Associations, please contact me at b.brady@wsu.edu.

Parking Lessons from Football Champions

Brett Wood

I feel like you all are getting to know me a little better through this blog. This week’s tidbit is that I am a very proud alumnus of Screen Shot 2013-01-14 at 11.25.48 AMthe University of Alabama–very proud of my education and the wonderful strides the university has taken to establish itself as a premier educational institution. But–you guessed it–today I am proudest of the latest notch in the belt that is the Alabama football dynasty. They won their third national title in four years a few weeks back, and their 15th of all time. And while that last number might be debated, what’s not debatable is their place in football history.

How can we relate that success to a parking program?

Alabama football coach Nick Saban’s approach to achieving success can provide you a roadmap to improving your day-to-day operations and implementing your own successful dynasty. “The Process,” which is Saban’s approach to building a program, focuses on small details rather than the end goals, and the primary objective is for every member of the organization to improve the tasks they handle so it’s inevitable that the program is a champion. Consider some quotes about his process:

  • “Eliminate the clutter and all the things that are going on outside and focus on the things that you can control with how you go about and take care of your business.”
  • “We’re not going to talk about what we’re going to accomplish. We’re going to talk about how we’re going to do it.”
  • “Success doesn’t come from pie-in-the-sky thinking. It’s the result of consciously doing something each day that will add to your overall excellence.”
  • “You can’t get from A to Z by passing up B.”

It’s not rocket science. Saban focuses on nutrition, training, education, fundamentals, and player development as much as game planning for the next opponent. Perfection in every facet is possible because of the daily focus on details. In other words, stop worrying about the big picture success, get down in the weeds, and find a way to make your people, your program, and your community better by focusing on the little things and making more aspects of your program shine.

Judging by the Alabama and Notre Dame parking program comparison in the January issue of The Parking Professional, it appears The Process has extended itself to Alabama Parking Services as well. When The Process is rolling, no one can stop it. ROLL TIDE!

Parking Leaders Kickstart the New Year

Kim Fernandez

The New Year’s resolution: the highlight of the holiday season or the bane of one’s existence. It can go either way. Anyone can make a January 2013 Parking Professional Coverresolution that says we’re going to drop 10 pounds or spend less time on the smartphone or read a book a week or do more yardwork, and lots of us swear that starting January 1, we’re going to work harder, treat our bodies better, and emerge 12 months later better and more successful in some way.

The real question, of course, is how you get from point A to point B. How do you lose that weight? How do you cut back on the email without sacrificing career goals? How, exactly, do you make yourself better/smarter/stronger with the same 24 hours a day you’ve always had?

Businesses are no different; nor is the parking industry. We want to be better at what we do, more efficient, more sustainable, and more successful than ever before despite financial, regulatory, and political roadblocks.

How?

Those are the questions we posed to some of the industry’s top experts in the January issue of The Parking Professional. And they answered, giving their honest evaluations of the industry as it stands and concrete advice for 2013 and beyond. Our industry leaders’ interview is a great starting point for anyone who wants to improve their department or their career this year (who doesn’t?), and we hope you find it useful.

Also in this month’s issue are the winners of our first photography contest (how often do you see a dancer on the cover of a parking magazine?), our Social Media 101 guide for parking professionals, and features on managers as coaches and cheerleaders, turning lemons into lemonade and engaging the entire community in the process, and on airport landside employees’ number-one secret weapon for dealing with difficult customers.

We hope you enjoy this month’s issue!

Parking Career Day

Frank L. Giles

Do you sometimes find it difficult to explain to people what you do as a parking professional or even what the parking industry is? Try explaining it to a bunch of middle school students. Better yet, try explaining it to them after they’ve had a chance to sit in of a firetruck and talk about what firefighters do all day.

That’s exactly what I had to do a few weeks ago and let me tell you something: if you can sell the parking industry to a room full of 12-year-olds, you can sell it to anybody. Don’t get me wrong–it was a great honor to speak at the McNair Middle School career day. The kids were great and had lots of questions. I think we have to admit, however, that if we’re going to talk to students about parking for 45 minutes, we have to find ways to spice it up a bit.

I was able to get their attention by talking about all the cool cars I get to see and some of the famous people I’ve seen and met while working in parking. That held their attention long enough to get to some of the so-called “boring stuff,” such as leading a team and managing revenue (it helps to make constant references to sports and video games).

All in all, it was a successful career day. Not only did I feel like the kids learned something but I also learned: Even 12-year-old kids are willing to listen to us talk about parking as long as we relate it to something they are already interested in or concerned about. I’m pretty sure this would work with adults as well. First McNair Middle School, next the world!