Today’s the day to connect with your marketing, communications, and PR folks to urge them to share their successful campaigns with colleagues (and the world!) by entering the Parking Matters® Marketing and Communications Awards.
Entries are due January 23 and it’s a purposely simple and streamlined online process. IPI’s Parking Matters® Committee established the awards, which debuted to great success in 2014, to showcase many winners. We want to build an online treasure trove of ideas for promoting parking technology, ideas, operations, programs, and public service. We can learn so much from each other by sharing!
Descriptions of last year’s 12 winners, including three Best in Shows, make for mighty good and inspirational reading and include links that enable you to see the actual posters, videos, ads, and collateral that made each individual campaign noteworthy.
Visit the online summaries and you’ll discover:
- How Montgomery County, Md., used integrated marketing to improve pedestrian safety in parking lots.
- A comprehensive campaign by the Norwalk Parking Authority to rebrand itself, increase awareness, and boost goodwill in the community
- A creative spring break parking promotion by Dallas/Fort Worth International Airport.
- An effective roll-out promoting a new valet parking program by Houston Airport System Parking.
- Ideas for using an on-campus photo competition to pique interest and appreciation for parking at the University of Alaska.
- Zombie aPARKalypse: a low-budget way to create on-campus buzz for parking permits by tapping film and theatre students.
- Tools and techniques used by ParkIndy and Xerox to engage and aid the citizens of Indianapolis to embrace the modernization of their parking operations.
- Ways the University of California/Irvine used Rideshare Week and Bike Month, plus cost-effective digital marketing on Twitter and the Web, to increase both sustainability and transit use.
- How the Pittsburgh Parking Authority developed a creative, grassroots, low-cost approach to promoting the ease of use of pay-by-plate meters.
- Examples of Texas A&M Transportation Services’ engaging print advertising campaign to highlight car and bike sharing, transit options and sustainability measures and communicate that the university “never rests on its laurels.”
- The ways Texas Tech University’s outreach program used branding, incentives, partnerships, and advertising to draw student, faculty and staff bicyclists—and even non-bicyclists—to a bike clinic.
- The ins and outs of how the city of Sacramento worked in a public/private partnership with IPS to develop a comprehensive campaign that used multi-media messaging and marketing materials to introduce new, smart meters.
If you don’t enter, you can’t win. We are eager to see what your organization has been doing to market, promote, and educate about parking. Read more about last year’s winning programs here, and submit your enter for this year’s awards by January 23 here.