Normally when I contemplate parking supply vs. demand, it is for a client trying to document the adequacy of their existing parking resources compared to current or projected needs. This is a fundamental type of parking analysis. Lately however, a new dimension of parking supply/demand has had me scratching my head.
More than ever, I have been actively engaged in helping communities either developing or updating strategic plans for their programs. Another trend has been to help communities that have never developed a formal parking program begin that process from scratch. It is great testament to the growth and maturity of our industry that more and more communities are realizing the importance of having a strong parking program to support nearly all other aspects of healthy urban or campus environments. The message that Parking Matters® has definitely made it to primetime!
It is rewarding and exciting to see this level of appreciation and understanding of the complexity and value of parking and the larger realm of access management, but it is also leading to new challenges and opportunities. Along with this growing understanding of the importance of having strong and well-managed parking systems comes the need for strong and experienced parking professionals to run these programs. There is clearly a growing need for more parking professionals to meet the demand that is emerging. I know of at least 10 communities that are actively searching for top level candidates and know of another half-dozen will be doing so in the coming year.
Exacerbating this issue is a growing tide of existing parking professionals who are considering retirement! Several of my closest friends and colleagues are beginning to map out their plans to leave their parking executive positions. And while there are many talented younger professionals in the pipeline, the demand for this level of top-level talent, at least from my perspective, is far exceeding the demand.
This may be an interesting challenge for IPI to consider in coming years. In the meantime, if anyone is looking for new opportunities, please drop me a line!