Heidi Grant Halvorson, Ph.D., psychologist and author of Nine Things Successful People Do Differently, wrote that not only do we fear change, “[people] genuinely believe that when you’ve been doing something a particular way for some time, it must be a good way to do things. And the longer you’ve been doing it that way, the better it is.” It’s no wonder some universities have a tough time considering better ways of running their parking departments. Even though the old way of doing things may feel comfortable, there are probably ways to improve customer service, reduce costs, and in some cases, increase revenue.
In my next few blog posts, I’ll offer up parking practices at universities that may be worth reconsidering. Today: hunting license permit systems.
Many schools sell permits for parking but the permit only offers a chance to park on campus—it doesn’t guarantee you’ll actually be able to park. The number of permits sold in this scheme is not capped, so you often create a situation where there are more parkers than parking spaces. This in turn results in excessive driving as parkers search for available spaces, additional congestion and pollution, and unhappy patrons. This approach works when parking demand is low but as schools grow and construct new buildings on parking lots, the parking supply-and-demand relationship changes, requiring a new way to allocate scarce parking permits and spaces.
Many schools have successfully implemented demand-based permit allocation systems where the price of a permit is based on the demand for the facility for which the permit is valid. This system is grounded in supply/demand economics and uses pricing signals to help consumers make informed decisions about whether and where to park. The use of alternatives to driving (and a reduction in congestion and pollution) often follows a move to market-informed pricing.
In a tiered parking scheme, parking lots and garages are typically treated as discrete facilities. A finite number of parking permits are sold for the facility with an established oversell ratio based on documented occupancy data for the facility, and parkers do not hunt for parking spaces between lots but are assigned to specific facilities.
Drop me a line if you have an example of a parking practice worth reconsidering. Together we can make change less fearful.