I’m probably going to date myself here, but as a kid in the late ’70s, I was a fan of the show Family Feud. It fascinated me and I felt like I was constantly learning “worldly stuff.” Part was learning and entertainment, but also being at an impressionable age, I was fascinated at the affection Richard Dawson bestowed to every female contestant. The show was canceled in 1985 and revived in 1988 with Ray Combs hosting and I never could really get hooked back during that time. Over the years, there have been a number of other hosts but none I really ever felt replaced Richard Dawson or could quite match his enthusiastic “survey says!” shout to the game board. Still, this iconic game show left its impression on me for more than just Richard Dawson and the unique character he brought to the show.
Like a good advertisement or TV commercial, there are certain slogans or catch phrases that stick in your head. I believe in the advertising world, they would call that good marketing. I think Family Feud accidentally stumbled on that simply by the repetitive phrases that would be shouted out by both the host and the players. “Survey says!” And “Good answer! Good answer!” followed by loud clapping and cheers from families as they offered up encouragement to a teammate for their input were the two that come to mind for me.
I have to tell you, I had a Family Feud moment the other day here at the IPI headquarters. We work as a team to plan the IPI Conference each year. We hold focus groups, we have committees and we often ask our members to help shape the annual event. It takes a village. Recently we held a contest for past IPI Conference & Expo attendees to answer two questions: “How has attending the IPI Conference & Expo been a value to you or impacted your career/business?”, and “If you were giving tips to a first-timer, what would you tell them?”
Of course, with any research, that data means something to us. As I’m compiling the final responses and reading through the vast amount of feedback, I’m formulating the Family Feud scenario in my head. It would have gone something like this:
Richard Dawson: “100 people (more like 3,000) were surveyed and the top five answers are on the board. How does attending the IPI Conference & Expo advance or impact your career or business?”
Top Five Responses would be something along the lines of:
“The networking—everyone who is anyone is there! You have to be there!”
“The tradeshow—biggest and best for new technologies! Visit EVERY vendor—it will open your eyes to new technologies to implement in your organization”
“The education and professional development opportunities —by far the best in the industry.”
“Best place for finding out about industry best practices, knowledge, future initiatives, trends”
“The social events and fun activities—don’t miss an opportunity to spend time any and everywhere with other attendees and professionals. Sleep later – Grow now!”
And as I read through each response, I kept thinking, “Good answer! Good answer!”
What are your top tips for first-time attendees? Comment here!