The New Year’s resolution: the highlight of the holiday season or the bane of one’s existence. It can go either way. Anyone can make a resolution that says we’re going to drop 10 pounds or spend less time on the smartphone or read a book a week or do more yardwork, and lots of us swear that starting January 1, we’re going to work harder, treat our bodies better, and emerge 12 months later better and more successful in some way.
The real question, of course, is how you get from point A to point B. How do you lose that weight? How do you cut back on the email without sacrificing career goals? How, exactly, do you make yourself better/smarter/stronger with the same 24 hours a day you’ve always had?
Businesses are no different; nor is the parking industry. We want to be better at what we do, more efficient, more sustainable, and more successful than ever before despite financial, regulatory, and political roadblocks.
Those are the questions we posed to some of the industry’s top experts in the January issue of The Parking Professional. And they answered, giving their honest evaluations of the industry as it stands and concrete advice for 2013 and beyond. Our industry leaders’ interview is a great starting point for anyone who wants to improve their department or their career this year (who doesn’t?), and we hope you find it useful.
Also in this month’s issue are the winners of our first photography contest (how often do you see a dancer on the cover of a parking magazine?), our Social Media 101 guide for parking professionals, and features on managers as coaches and cheerleaders, turning lemons into lemonade and engaging the entire community in the process, and on airport landside employees’ number-one secret weapon for dealing with difficult customers.
We hope you enjoy this month’s issue!