I have two children, ages three and six. So it is no surprise that we watch “Frosty the Snowman” during the holiday season. What did come as a surprise was the new version of the “Legend of Frosty,” which included a consistent storyline of a young girl studying for an urban planning career.
This was a very new type of Frosty for me to watch. I was impressed with the storyline and how directed it was toward the career path of urban planning. It made me think about how the parking industry can better engage younger generations into the profession.
Now more than ever, there is a focus on different generations interacting in the workplace. At this moment, America has more people over the age of 60 than under the age of 15. Organizations, leaders, and corporations are struggling to better understand how to engage, reach, motivate, and leverage Millennials, Gen Xers and Boomers. By 2020, Millennials will be 40 percent of the workforce and the dominant marketing segment. Are we ready as an industry?
It is important to have a basic understanding of generational diversity. Moreover, can you and are you using this knowledge to your organization’s advantage? Join us at the 2015 IPI Conference and Expo in Las Vegas to learn more. Our Welcome Session keynote speaker is John Martin. John is the co-founder and CEO of Boomer Project, a national research-based marketing think tank that tracks generational trends and offers insight on how to effectively communicate with each generation.
To flourish, your organization must be age-aware. At the age of 60, Bruce Springsteen earned more revenue from his concert tour than Coldplay and the Jonas Brothers combined. How did he accomplish this? Bruce is age aware! Are you?