Bracket Monday, The IPI Way

Henry Wallmeyer

First there was Cyber Monday and now there is Bracket Monday. Bracket Monday is the day after the NCAA Basketball Tournament Bball for blogis announced, when roughly 30 million people anguish over which 12-seed will beat a five-seed this year, which teams are peaking, and which teams might slide as they fill out the 63 spaces on the now-iconic bracket (I don’t bother picking the play-in games). And while there are estimates that workers distracted by March Madness cost employers about $175 million in productivity during the first two days of the tournament, let’s look at the good that can come from it–in an IPI way.

One of the greatest benefits of IPI membership is the ability to network with your peers from across the country and around the world. Whether at the IPI Conference & Expo, through committees, or by other means, it’s easy to reach out and connect. The best way may be nothing more complicated than an introductory email or phone call introducing yourself as “a fellow member of IPI…” This opens doors widely that might be very tough to even crack. That’s what I love about associations—they create great camaraderie. (O.K. great, Henry, but where are you going with this?)

As I heard Villanova’s (that’s my alma mater’s) name called on Sunday as a number-nine seed (too high in my opinion, but I will take it) and learned our opponent would be North Carolina, I immediately thought about Ray Magyar, CAPP, transportation planner at UNC. And my second thought was that perhaps a friendly wager was in order. I’m not talking mortgage or paycheck-level bets, but a little bet to spice things up–a buck or five, or a beer next time we meet.

This is my assignment for you: use your employment, alumni, or superfan status at a NCAA or NIT tournament school to reach out to an industry peer (use IPI’s Who’s Who in Parking to make the connection) at your opponent’s school and have a little fun. Ideally, arrange to collect on your wager at the 2013 IPI Conference & Expo in Fort Lauderdale. No matter what you wager or when you make good, you’ll have the opportunity to meet new people and make new connections in the parking industry.

Don’t just do it for these first-round games, either. I already have my sights set on Donna Hultine, CAPP, director, parking and transit department at the University of Kansas, for round two. In case you were wondering, my Final Four are: Louisville, Miami, Ohio State, and Villanova (picking with my heart and not my head on that one). Let me know your Final Four and the friendly wagers you make with your peers–comment below.

 


 

A Parking Spot Fit for a King

TJ Cantwell

If by chance you’ve ever parked a car in Leicester, England, you might have been standing on top of royalty.

Scientists there recently confirmed that remains of a body found buried under a parking lot are, in fact, those of King Richard III. The reviled king holds a special place in English history as both the last Plantagenet king, occupying the throne before the Tudors took power, and of being the man who imprisoned his nephews to take that throne for himself.

The final resting place of Richard III, who was killed in the Battle of Bosworth Field in 1485, was a mystery for more than 500 years until last August, when archeologists and historians asked to dig in a parking lot where records indicated a friary was likely located centuries before. Permission was granted, shovels hit dirt, and before long, the researchers uncovered human remains.

Once the skeleton was unearthed, initial examinations showed strong indications that it was the former king, including a fractured skull and curved spin, but DNA testing did not definitively prove it was Richard III until recently. In the meantime, hundreds of tourists have flocked to the former parking lot, which is now an historic site (go figure), to get a glimpse of the last resting place of a much-maligned monarch.

The story of a long-lost king found hundreds of years after his death beneath a parking lot is a great example of the way history and parking are often intertwined and how parking can be a daily adventure. For more on the discovery check out these articles:

Richard III: The mystery of the king and the car parking lot. http://www.cnn.com/2013/02/01/world/europe/search-for-richard-iii/index.html

Body found under parking lot is King Richard III, scientists prove. http://www.cnn.com/2013/02/03/world/europe/richard-iii-search-announcement/index.html

Just think: what might you find beneath your parking spot?

 

 

Parking Career Day

Frank L. Giles

Do you sometimes find it difficult to explain to people what you do as a parking professional or even what the parking industry is? Try explaining it to a bunch of middle school students. Better yet, try explaining it to them after they’ve had a chance to sit in of a firetruck and talk about what firefighters do all day.

That’s exactly what I had to do a few weeks ago and let me tell you something: if you can sell the parking industry to a room full of 12-year-olds, you can sell it to anybody. Don’t get me wrong–it was a great honor to speak at the McNair Middle School career day. The kids were great and had lots of questions. I think we have to admit, however, that if we’re going to talk to students about parking for 45 minutes, we have to find ways to spice it up a bit.

I was able to get their attention by talking about all the cool cars I get to see and some of the famous people I’ve seen and met while working in parking. That held their attention long enough to get to some of the so-called “boring stuff,” such as leading a team and managing revenue (it helps to make constant references to sports and video games).

All in all, it was a successful career day. Not only did I feel like the kids learned something but I also learned: Even 12-year-old kids are willing to listen to us talk about parking as long as we relate it to something they are already interested in or concerned about. I’m pretty sure this would work with adults as well. First McNair Middle School, next the world!

What Are We Blogging About?

Barbara-J.-Chance-120x120

Parking word cloudIf you haven’t seen the wonderful little program Wordle, go to the website and create some “word clouds” from your own text.  It’s fun and free.

Wordle uses your text and creates an image that illustrates which words appear most often in that text.  I took last year’s Parking Matters blog text and ran it through Wordle to see what we have been blogging about, and thus what we have been thinking about.  The accompanying image shows the words used most frequently as the ones with most prominence.

Clearly “parking” is the winner – no surprise there!  But look at the words that come in below parking:  people, new, work, transportation, industry, time, employees.

Much smaller in size are some words that should be important to us all:  customers, team, strategies, planning, and management.

The real message here is that our words indicate the issues we are emphasizing, or not!  Especially in this economy, the five words mentioned (customers, team, strategies, planning, and management) will continue to be all the more important to add value to our services, both perceived and actual.

This year, give some thought to the words you use — the words you emphasize.  They indicate what is important to you, and they tell others what matters to you most.  The New Year is a great time to develop plans focused on the five words above, inspiring better relationships with staff and customers and clearly describing the objectives for the upcoming year.  

“For last year’s words belong to last year’s language
And next year’s words await another voice.”
T.S. Eliot

Parking Publicity: Making “The List,” Watching it Twice

The List   Parking Tips to Reduce Holiday Stress   Around Town Story

Watch this fun video about parking during the holidays and share the link. It’s just one example
of IPI’s annual publicity campaign (via the Parking Matters® program) to provide the public with
holiday parking advice that reflects well on the parking profession. This is a video of a segment
on the hot new show The List, which aired last Friday on network affiliated stations in Phoenix,
Baltimore, Tampa, Cincinnati, Cleveland, and Tulsa. IPI Chair Casey Jones, CAPP, is featured
via a Skype interview with the reporter, and not only is IPI mentioned, but the segment also
includes footage of our website. As usual, the commentary includes light-hearted disbelief that
there is an association for parking professionals, but there’s time spent talking about industry
innovations such as mobile apps as well.

Our Parking Matters® program is generally focused on business-related media, but a few times
a year we send out something that will generate general consumer coverage–trying to get some
fun, positive coverage about parking–and that’s what our holiday tips news release is all about.
Educating the public to be careful because so many crashes take place in parking areas is a
good public service message as well, and it’s good for the industry.

I have another list – it’s the (long) list of the IPI members who have taken time out of their day,
often at a moment’s notice, to speak to reporters and be ambassadors for the entire profession
through the Parking Matters® program.

In the past months, Dennis Burns, CAPP, helped me frame a message for the UBM Future
Cities blog, Larry Cohen, CAPP, was interviewed for a Pennsylvania newspaper, Roamy Valera,
CAPP, was quoted in a Florida daily, Art Noriega fielded questions from a business reporter
in Arizona, Bob Harkins and Geary Robinson, CAPP, were featured experts in a column in
Buildings Magazine, Cindy Campbell is tapped for radio and newspaper articles regularly, Mike
Drow, CAPP, was quoted in BOMA Magazine, Isaiah Mouw, CAPP, Mike Klein, CAPP, Allen
Corry, CAPP, Rick Decker, CAPP, Tim Haahs, Gary Means, CAPP, Tom Wunk, CAPP, Laurens
Eckelboom, Liliana Rambo, CAPP, Dave Hill, CAPP, and many others, have all provided
outstanding Parking Matters® media support. Read examples of media coverage, along with
tips on How to Speak Parking Matters here.

IPI Chair Casey Jones, CAPP and IPI Executive Director Shawn Conrad, CAE serve as our
primary media spokespersons, of course, and they are on speed dial – not a week goes by
they aren’t tapped for a media interview. We’re spreading the word about the value of parking
professionals, and that’s cheerful news to spread, this season and always.

Thanksgiving Tale-gate: “America’s Parking Lot” Now Available at Home

Kim Fernandez

You may remember Cy Ditmore–he’s one of the stars of “America’s Parking Lot,” the independent film about the infamous Dallas Cowboys Gate 6 Tailgaters. You met him back in September when the movie was featured in The Parking Professional (it was, incidentally, one of our most popular features to date judging by reader feedback).

Film director Jonny Mars let us know that the movie is available on both iTunes and video-on-demand as of yesterday (check your cable provider’s listing). Beyond what you might expect from a movie about tailgating, it tells a terrific tale and offers a terrific look at the families and neighborhoods that were formed in a stadium parking lot–Parking Matters®. And it’s the perfect companion for today’s Cowboys vs. Redskins game and tummy full of tryptophan,

Happy Thanksgiving!

The Art of Parking

Jeff Petry

Having the “Sunbathing Lady of the Lot” suddenly appear in our parking lot opened my mind to parking art. It also led me down a path of path of parking art that has included Knotty Knitters crafting cozies for meter poles and bike racks, a yearlong partnership with students at nearby Lane Community College to design and fabricate custom bike racks, a North American art competition on the wall of a parking garage that’s run for three years now, poetry installed in the stairway of a parking garage, a poem on the epark Eugene iPhone app, digital art on top of parking garages, and a street artist competition on concrete parking bollards.

We in Eugene have enjoyed a breadcrumb approach to incorporating art into our parking program. It started with the city’s Public Art Plan goal to “incorporate art into everyday objects.” It continued by inserting the word “parking” into this goal and working to “incorporate art into everyday parking objects.”

My first exposure to parking art was an overnight installation by the 12th Avenue Collaborative group that placed a parking space-sized, bikini-clad lady in our lot. I had a choice: trash it or let it stay. The artists made the decision easy by paying for all the parking spaces they used, and the lady attracted a lot of downtown visitors and positive attention, which is great news for any parking program.

Recently, at the Pacific Intermountain Parking & Transportation Association (PITPA) Conference and Tradeshow, keynote speaker Darin Watkins, of Washington State University, asked the audience, “How many of you can say you had three positive media stories  about your program in the last year?” I was able to raise my hand because we have invested in local partnerships that bring creativity to our parking system. This idea, however, is not unique. It could be implemented anywhere. All it takes is a parking professional willing to ask the question. Are you that person?

The Parking Expert Travels

Rachael Yoka

I used to be a good traveling companion. At least, I thought so and people seemed to be willing to travel out of town with me.

Then I got really into parking. The more experience I gained in the parking industry, the more intrigued I became with its facilities, especially garages. I cannot pass one without going in, or at least drawing near for a closer look at how it is designed, how it operates, the technology it uses. Moth to a flame–nothing I can do about it. This pull intensifies when I am going to a new city or place, which I am fortunate enough to do quite often.

Of particular note are those structures with evidence of distress, cracking, lack of maintenance, or an overall lack of TLC. These unloved buildings get a lot of my attention. Confusing functional design also rises to the top.

I recently traveled to Florida with a parking colleague. In this case, shopping drew us to a particular garage, but that isn’t the point. Even with our two heads together, we could not figure out which way we were supposed to go. (Please, no comments about female drivers either–also not the point.) Our complaints were detailed, our position was righteous, and we were not to be quieted. We talked about the experience long after parking the car and getting where we wanted to go.

When I travel with colleagues and friends (those not fortunate enough to be directly involved with the parking industry), my experience is altogether different. When we enter a garage, they turn to me and state, very clearly, “Don’t tell us about the details. Don’t talk about the signage to the elevator, or retrofitting with energy efficient lights. By all means, do not point out where they should put the solar array!”

I suppose I should be happy that they know so much about parking, and how much goes into garages and their operation, that they no longer need my insights.

But maybe I need to make (more) friends in the parking industry to travel with.

Parking’s Beautiful Images

L. Dennis Burns

I admit it, I really like parking! When you truly get absorbed into a profession or any area of serious interest, there is no end to the dimensions and nuances you can see that are lost on others.

Not many things have captured my interest as much as parking, but the one that has is photography! Stick a camera in my hand and I can wander happily for hours and hours no matter where I am. Check out this cool image from an off the beaten path parking lot in Seattle!

I was thrilled to learn that IPI had found a way to merge two of my favorite things into a friendly competition: The Parking Professional Photo Contest! How great is that!

The categories for submissions include:

  • Beautiful
  • Funny
  • People in Parking
  • Structure/Lot
  • Nature
  • Most Offbeat or Unusual

Every photo submitted will also be considered for the Best in Show award, which comes with a free registration to the 2013 IPI Conference & Expo in Ft. Lauderdale, and publication on the cover of a future issue of The Parking Professional. Winners of individual categories will receive Parking Matters® shirts and see their photos published in the magazine as well.

I can’t wait to see the kinds of images that will be submitted. Imagine trying to capture the essence of our profession in photographs. The possibilities are endless! I’m already searching my files for the perfect parking picture. I hope you will join me!

Want more info? Go to: www.parking.org/photocontest.

All Is Vanity … Plates

Isaiah Mouw

A Yahoo article recently told the story of Danny White of Washington, D.C., who purchased a vanity plate that simply said, ‘NO TAGS’. What’s the problem with this? Enforcement officers write “no tags” when issuing a parking ticket for a vehicle with no license plate. As a result, White has racked up a total of more than $20,000 worth of parking tickets, none of which belong to him.

Washington, D.C. driver Danny White thought he had a really good idea for a joke. But the joke’s on him–to the tune of $20,000, reports local affiliate NBC4.

White’s prank started 25 years ago when he got a vanity license plate reading, “NO TAGS.” He told NBC4 that he was ”Just having fun!” and that ”D.C. don’t get the joke. They don’t get it.”

The article also mentions Nick Vautier of Los Angeles, Calif., who bought a vanity plate with his initials. Enforcement officers there often use “NV” when writing a citation for a plate-less vehicle. Vautier eventually changed his plate after scores of unpaid ticket notices flooded his mailbox.

Early in my parking career, I used the plate “ABC123″ when training officers to write parking tickets. There was a woman in a nearby town who kept receiving notices for unpaid tickets even though she rarely came to our city; her tags were, of course, ABC123. Being a teacher, she would not part ways with that plate.

Some cities now scan bar codes from state inspection stickers when issuing parking tickets. The scan records bar code data including plate type and VIN. This eliminates much of the confusion from vanity plates or the growing number of specialty plates that use the same number system as unadorned tags, but depend on the officer to differentiate by noting a college logo or other plate design.

Whatever the resolution is, I’d have to agree with a comment on the website: “It’s 2012. This should be something that technology should be easily able to fix.” The other I like is this: “My next car will have the plate ‘I FORGOT’. That way, if I get in a hit and run accident and the cops ask the guy I hit what the license plate was of my car…”

Backing into Green

Frank L. Giles

I still remember my dad’s 1978 Cadillac Coupe de Ville. Whenever he and I stopped along the way on our adventures, he would always back into the parking space. It was almost ceremonial; he would swing wide to line the car up just right, place the ball of his left hand on the wheel, and pass his right arm just over my head so his hand was on the passenger headrest. With a slow smooth turn of the steering wheel, the car would glide into the space just right.

Believe it or not, he was doing something sustainable. I know—you’re thinking, “The only way to get a ’78 Caddi green is paint it.” As it turns out, backing into a parking space can be good for the environment. Now that I’m an adult I find myself backing into parking spaces just like dad did (minus some of the finesse), but I always justified it as being safer than pulling in forwards. There is less chance of hitting another car while backing into a space than there is while backing out into traffic. Also, it’s easier to leave a dangerous situation if you can pull straight out.

Now I have another reason to swing wide and glide into a space: turns out, it more fuel efficient. Studies show that it takes considerably more fuel to back up when the engine is cold than it does when it is warm. This means you help the environment and save a little money. So if you haven’t been able to start your personal green initiative head-on, take a cue from my dad and back into it.

Six Words About Parking

Helen Sullivan

Are you familiar with the six-word project that originated at Smith College and launched a movement? The idea is that you can sum up your life in six words. Here’s a six-word example from John Grogan, the journalist who cashed in big with his memoir Marley & Me: “The dumb dog sure paid off.”  There are websites and a growing list of books devoted to this endeavor. Six words about love, six words about work, six words about everything.

IPI’s Parking Matters® program in six words: Changing perceptions about parking through education. That’s six words. And, often that’s about all the chance I get to convince a reporter to write an article about parking or persuade an editor that there is another side to the negative spin on a story in the works.

Here are a few of my favorite six-word sound bites that serve as conversation starters about the importance of parking and the value of parking professionals:

  • Parking professionals focus on customer service.
  • Parking laws: Needed to prevent chaos.
  • Parking problem?  Consult a parking professional.
  • Emerging parking trends: Technology and sustainability.
  • Sustainable communities depend on parking expertise.
  • Prioritize parking in planning urban projects.
  • Parking is integral to urban planning.
  • A successful downtown depends on parking.
  • Economic development hinges on smart parking.
  • Police find criminals via parking violations.
  • Parking First Observers are trained anti-terrorists.
  • Parking is about moving people forward.
  • Technology is driving a parking revolution.
  • Counterintuitive, but parking and sustainability mesh.

One six word request:   Help me add to this list!