I’m an early adopter. I love toys, especially electronic ones. For the past few years, my favorites have been made by Apple—my Macbook Pro, iPad, and iPhone. So it should come as no surprise to anyone who knows me that I’ve already picked up an iPhone 6. I think I showed great restraint by waiting until the second day of release to get one, though!
I’m having a blast playing with my new toy. The bigger screen is easier on this old man’s eyes, and it’s much easier for me to type on. But the thing that stands out mostly for me is how the advent of the phablet (a cross between a smartphone and a tablet) is going to change marketing. Smartphones are nothing more than portable computers, and today’s larger phones with massive screens make them that much more useful for Web browsing and emailing.
If your organization hasn’t adapted to the new world order of phablets, you need to. According to one study, one in three Internet users already does the bulk of his or her surfing via mobile technologies. Organizations that haven’t optimized their online content for mobile users are behind the times and in danger of being left in the dust by their competition.
This is particularly true for parking companies. After all, whose customers are more mobile? Drivers want quick and convenient access to information about parking programs, available parking spaces, and validation—not to mention mobile payment options. But the power of mobile networking goes beyond drivers. City managers, parking owners, and facility operators use their iPads and smart phones to access information about consulting firms, technology companies, and other suppliers.
Desktop computers are so 20th century. If you want to compete in today’s marketplace, your online content needs to be smartphone friendly. Welcome to The Phablet Age!