I just spent a month in Key West, soaking up some fun and sun. You know what I figured out on day one? Parking was a pain in the you-know-what!
On day two, I dusted off a Schwinn cruiser in the storage shed in the backyard and became a bike advocate. The whole island opened up and the world was my oyster. Parking was a breeze—no payment required and normally I could drive right up to my destination and find a bike rack waiting for my two-wheeled stallion.
Bike parking is often an overlooked component of our industry, but it’s one that’s becoming increasingly popular and important. In a recent study we completed for the City of Tempe, Ariz., bike parking was front and center. Where do you put it? Who does it serve? Who maintains it? The answer is not as cut-and-dry as putting in a bike rack and calling it a day. It is imperative that the business community and the municipality work together to implement bike parking that complements the transportation network, promotes safe riding conditions, and provides mutual benefits to parkers, cyclists, businesses, and the community as a whole. Easy right?
Well, take a look at Fort Collins, Colo. There, industry leaders partnered with local businesses to achieve a common goal of promoting bicycle ridership. New Belgium Brewery, which started as a mom-and-pop brewery and has grown to national fame, sponsors portions of the bike parking program, providing racks for on-street bike parking and partnering with the city for educational campaigns. Their Tour de Fat campaign has expanded exponentially and is now in 10 cities across the U.S., providing bike riding education and promotion. And the city does its part by properly planning for bike parking needs, taking bike counts (similar to vehicular occupancy counts) and assessing bike demands in certain locations, and communicating with business owners about providing appropriate bike parking.
These types of partnerships actively promote bike riding and its importance in the fabric of our communities (Check out the September issue of The Parking Professional to learn what Yale’s bikeshare program did for that area). Before dismissing bike parking as an unnecessary component of your system, take the time to understand your community and the positive effect it might have on the social, economic, health, and congestion components of your society.