Click on this link to download IPI’s Parking Safety Matters public service ad/fact sheet about preventing children from dying in hot parked cars and help get the word out! You can even customize it with your organization’s logo. Post the information on your website, tack it to office bulletin boards, print it and share with staff to increase their awareness, and distribute it on the windshields of cars parked in your garages or lots so drivers will know they cannot leave a child in a car for even a minute.
Jan Null, the nation’s leading expert on this topic who spoke at the 2014 IPI Conference & Expo in Dallas and who is working with us on this public service initiative, just updated his online statistics to 19 child deaths in hot cars this year.
There’s been an extraordinary amount of media coverage about this issue this year, and expect more today; July 31, is the National Highway Traffic Safety Administration’s (NHTSA’s) National Heatstroke Prevention Day. Heatstroke is how most of these innocent infants, toddlers, and young children die, often within minutes because children’s bodies are more susceptible to heat. Participating organizations will post social media messages throughout the day, asking people to share the posts on Facebook and retweet using #heatstroke.
You can also help by signing a petition supported by a number of child safety groups to help gain attention for this issue and to encourage government action.
Would you ever leave your baby in a car? Most everyone says no. But the sad truth is that good parents–normal, just-like-you parents–do. It’s heartbreaking. Often one parent or caregiver thinks the child is with someone else. Sometimes it’s just a case of being distracted. Often a sleeping child is simply left behind, or a child playing in an unattended car gets trapped inside and is not found until it is too late.
Though southern states see more incidences, geography is not a valid predictor, says Null. The temperature in a closed vehicle can rise 19 degrees in just 10 minutes and skyrocket 43 degrees in an hour. Cracking the windows has little effect. Even a 72 degree day in Seattle can be deadly. See a time-collapse video illustrating how fast a car heats up here.
This isn’t just a one-day, or one-summer initiative. IPI’s Safety and Security Committee, co-chaired by Geary Robinson, Ph.D., CAPP, and Bruce Barclay, CAPP, will be developing other ways for you to be part of this important public service campaign. Your comments and suggestions are welcome.
Want a poster to put in elevators, or display areas? Write to me at email@example.com and I’ll send you a poster art file you can take to your local print shop. (Send me your hi-res logo and I’ll put it on the poster before I send you the art file.)