On a Friday morning in January 2007, commuters passing through the L’Enfant Plaza Metro station in Washington, D.C., were treated to one of the finest musical performances many would ever experience. Unfortunately, none of the commuters recognized it as being great.
Dressed as a common street performer, world-renowned violinist Joshua Bell played in the Metro station as part of a Washington Post experiment. One of the world’s finest classical musicians played some of the most elegant music ever written on one of the most valuable violins ever made–a $3.5 million dollar Stradivarius. What happened? Out of the nearly 2,000 people who passed Bell in a span of 43 minutes, only one man stopped to listen for a few minutes, one woman recognized him, and several children stopped to stare.
Just two days before this experiment, Bell sold out a Boston theater with an average ticket price of $100. But dressed in jeans and a baseball cap playing in an ordinary subway station, there were no rounds of applause, no cameras flashing, and no stopping to enjoy the beautiful music. The study raised several questions, including whether we recognize talent in an unexpected context, and the Washington Post story won a Pulitzer Prize.
At the 2013 IPI Conference and Expo, Roamy Valera, CAPP, was honored with the James M. Hunnicutt, CAPP, Parking Professional of the Year award. Roamy has done more for the parking industry than many of us will do in our lifetime, but what is amazing is that he started as a parking enforcement officer. A supervisor–Daniel Rosemond–saw something in Roamy and gave him a chance with a promotion. The rest, as they say, is history.
The next time you are looking for the next big thing, the next all-star manager, or the next creative marketer for your organization, don’t forgot to look around you. Don’t be like the Metro commuters who didn’t see the beauty or the greatness around them. Try looking within your organization and imagine what one of your employees could do in a different environment. Hiring within isn’t always the answer, but if you automatically dismiss someone within your organization who’s looking for a chance…you may just be passing on the future Parking Professional of the Year (which will accept nominations soon–which of your colleagues might fit the bill?)